Investment in Institutional Advertisement drops 6 million in 2022

In 2022, services under the direct administration by the Portuguese State, public bodies, and national public corporate sector entities reported to ERC, via the Institutional Advertisement Digital Platform, the execution of 112 advertising campaigns totalling EUR 6 462 708,69 million. This represents a decrease of almost half of the amount of EUR 12 507 407,87 million intended for these campaigns in 2021. Television was the most prominent medium.

The funds available for regional and local media reached EUR 2 384 267,78 million, which corresponds to 36.9% of the total amount invested in the purchase of advertising spaces. In 2022, there was a 37 percentage increase in the funds for regional and local media as compared to 2021, despite the overall decrease in advertising investment.